Diamonds

Learn all about the 4Cs of buying a diamond and more


You can find answers to all your questions about everything from the importance of a diamond cut, to color, clarity, carats and more. Learn about different diamond shapes, prices, and how you can save money without compromising on quality.

Diamond Cut

The most important characteristic when choosing a diamond. Diamond Cut
More
25karats

Diamond Color

How to choose the best diamond color for you. Diamond Color
More
25karats

Diamond Clarity

Read all about the various diamond clarity grades.
Diamond Clarity
More
25karats

Diamond Carat

The weight/size/price connection to know about when selecting your diamond.
25karats More

Diamond Shape

From round to radiant by way of princess, oval, marquise unique shapes and more you won't find elsewhere.
Diamond Shape
More
25karats

The 4 Cs of Diamonds

A diamond definition and an overview of diamond cut, clarity, color and carat weight.
The 4 Cs of Diamonds
More
25karats

Conflict Free Diamonds

Learn about conflict free diamonds and the Kimberley Process
25karats

Diamond Certificates

Learn more about buying a loose diamond with or without certificate.
Diamond Certificates
More
25karats

Resources

Find out more about diamonds from diamond organizations and leaders in the diamond industry worldwide.
Resources
More