The premiere was cheered up with the attendant of all the stars and production team including Sarah Jessica Parker, Kim Cattrall, Kristin Davis, Cynthia Nixon, Chris Noth, John Corbett, David Eigenberg, Evan Handler, Jason Lewis, Willie Garson, Mario Cantone, Alice Eve, Noah Mills and Max Ryan, plus director, screenwriter and producer Michael Patrick King.

Since it is Sex and the City, of course it was all about fashion! Sara Jessica Parker, known as Carrie in the movie, wore neon yellow one-stripe Valentino dress and sparkled her outfit with a three platinum and diamond Art Deco bracelets by Fred Leighton. Kristin Davis wore a vintage Jean Desses pink strapless gown that was so Charlotte. Kim Cattrall as Samantha, dazzled the blue carpet with a golden color gown embroidered with sparkling stones. She accessorized her gorgeous, sexy dress with gold drop earrings and diamond bracelet. On the other hand, Cynthia Nixon as Miranda, chose a strapless black dress. She finished her amazing look with diamond drop earrings.

In Sex and the City 2, upcoming sequel to the 2008 film Sex and the City, the fabulous foursome enter a new stage of their lives and fasten their Louboutin heels for a decadent adventure in glittering Abu Dhabi. Even with mature subject matter like marriage and kids, “SATC 2″ is still just as relatable as it was back when the ladies were thirty something and prowling the town for men.

Sandra Bullock is the first who took an action immediately right after she heard this plan and donated an Alexander McQueen dress and a diamond-adorned Bochic bracelet. She had dazzled the viewers with her amazing look at the 2010 SAG Awards. Now the $5,250 black Bakelite dazzler- 18kt white gold and diamond accented bangle, will go to the highest bidder in April.

According to David Joseph, Bochic founder, “We love Sandra, we have worked with her in the past. She is a very caring individual and we are beyond thrilled to have her support in this charitable initiative.”

Sandra Bullock’s breakthrough role in 1994 action film Speed was followed by the hit comedy Miss Congeniality, and Speed 2. In 2009, she surprised everybody with two films: The Blind Side and romantic comedy The Proposal (the latter took $300 million worldwide). She is the sixth highest paid actress in Hollywood, with earnings of $15 million last year. This year she walked the Oscar’s red carpet a Best Leading Actress nominee.

Penelope Cruz wore an off-the-shoulder black lace-trimmed Giorgio Armani Prive gown and paired her updo with platinum and diamond earrings (20 carats), diamond bracelet (42 carats), and a pink diamond ring (7 carats) by Chopard.

Award winner Sandra Bullock chose a strapless violet Bottega Veneta gown –paired with a sexy sheer skirt, paired with a clutch from the same designer. She accessorized her amazing look with gorgeous 40-carat shoulder-sweeping blackened-gold earrings and a 20-carat gray diamond ring from Lorraine Schwartz.

Maggie Gyllenhaal dazzled the rain-soaked red carpet in a peachy-pink RM by Roland Mouret gown with one-shoulder design. She finished her look with simple diamond drop Bulgari earrings.

Drew Barrymore walked the red carpet in an ultra-modern Atelier Versace design dress with curve-flaunting clusters of beads at the shoulder and hip. She finished her look with Lorraine Schwartz diamond studs and one whopper of a moonstone statement ring.

Julianne Moore displayed her shoulders in an elegant satin Balenciaga gown. She finished the timeless look with Bulgari emerald teardrop earrings.

Of course, all eyes were on celebrities fashion style- how they look in their gowns and which sparkling jewelry they wear – at People’s Awards Ceremony. The ceremony host Queen Latifah was gorgeous in her black dress. Her loop diamond earrings and right-hand diamond ring were very flashy on the stage.

Christina Applegate showed off in a Jenny Packham black gown which sparkled with crystals. Her matching vintage diamond cuff was perfectly completing her look.

Jenny Garth, 90210 star, was very classy in her black dress, worn diamond right hand ring and simple diamond earrings.

Debra Messing, sparkled in a sculptural Donna Karan gown and H.Stern’s new Hera earrings in 18K yellow gold. Jennifer Morrison, the star of “House” honored the metallic trend with a Gianfranco Frere dress and H.Stern’s Zephyr earrings in 18K gold.

Here is the full list of 36th People’s Choice Awards Winners:

Favorite MOVIE ACTOR: Johnny Depp
Favorite MOVIE ACTRESS: Sandra Bullock
Favorite ACTION STAR: Hugh Jackman
Favorite COMEDIC STAR: Jim Carrey
Favorite BREAKOUT MOVIE ACTRESS: Miley Cyrus
Favorite BREAKOUT MOVIE ACTOR: Taylor Lautner
Favorite ON-SCREEN TEAM: The Twilight Saga
Favorite INDEPENDENT MOVIE: Inglourious Basterds
Favorite COMEDY MOVIE: The Proposal
Favorite MOVIE: Twilight
Favorite TV DRAMA: House
Favorite TV COMEDY: The Big Bang Theory
Favorite TV DRAMA ACTOR: Hugh Laurie
Favorite TV DRAMA ACTRESS: Katherine Heigl
Favorite TV COMEDY ACTOR: Steve Carell


Favorite TV COMEDY ACTRESS: Alyson Hannigan
Favorite TV OBSESSION: True Blood
Favorite COMPETITION SHOW: American Idol
Favorite MALE ARTIST: Keith Urban
Favorite FEMALE ARTIST: Taylor Swift
Favorite COUNTRY ARTIST: Carrie Underwood
Favorite BREAKOUT MUSIC ARTIST: Lady Gaga
Favorite ROCK BAND: Paramore
Favorite MUSIC COLLABORATION: Run This Town
Favorite R&B ARTIST: Mariah Carey
Favorite POP ARTIST: Lady Gaga
Favorite NEW TV DRAMA: The Vampire Diaries
Favorite NEW TV COMEDY: Glee
Favorite ANIMAL SHOW: Dog Whisperer
Favorite WEB CELEB: Ashton Kutcher
Favorite FAMILY MOVIE: Up
Favorite FRANCHISE: The Twilight Saga
Favorite TALK SHOW: The Ellen DeGeneres Show
Favorite SCI-FI/FANTASY SHOW: Supernatural
Favorite HIP-HOP ARTIST: Eminem

“The Johnson family is mourning its tragic loss, and asks for privacy during this very difficult time,” said a statement from the Jets.

Casey Johnson and former “Shot at Love” star Tila Tequila announced that they were engaged last month. Tequila, who proposed Casey with a 17-carat diamond engagement ring, twitted about her loss: “This is a very heartbreaking time for me. I just want some privacy as I deal with the loss of my Fiance Casey Johnson. [My] heart is shredded.”

Paris Hilton also tweeted about Johnson’s death: “I feel so sad right now, my heart is in pain. Just lost a longtime friend. My heart goes out to her family. R.I.P. Casey Johnson Love you … In bed crying, looking at baby pictures of Casey, Nicky and I. I feel so upset. I feel like I’ve lost a sister. My heart is broken. Miss her … God has another Angel by his side. Casey, we all Love and Miss you and know that you are in a better place. R.I.P.”

Casey Johnson was the great-granddaughter of the co-founder of Johnson & Johnson and she adopted a young girl, Ava-Monroe, from Kazakhstan in 2007.

Ajda Pekkan, has taken the stage in NYC for TurkishNy.com’s 5th Anniversary, dazzled her fans on December 18, 2009 Friday night at Manhattan Center. The concert has placed in Hammerstein Ballroom where many world-famous singers have hosted for a decade. Before the concert, leading people representing Turkey successfully in business, politics, arts and sports in USA got their awards.

With the contribution of 25karats.com, Fenerbahce USA, Wirofon, Turkish Airlines and Turk of America; more than 2000 Turkish-American viewers fascinated with Turkish Diva’s live performance .

25karats.com’s successful CEO Hakan Aksu said “We’re proud to bring together Ajda Pekkan and her fans in NYC. We will continue contributing these kind of events to gather Turkish-American society.”

About 25karats.com:
25karats.com was established in 2008 by a team of experts with many years of experience in both jewelry industry and e-commerce with a simple goal of providing the best online jewelry shopping experience for their customers. Selling more than 3000 items including diamond engagement rings, wedding bands, men’s rings, diamond pendants and fashion rings, 25karats.com brings fine jewelry to the public at exceptional prices while raising the quality bar on the competition.

25karats has offices at the heart of Manhattan’s Diamond District, which allows for immediate access to some of the best resources in the jewelry industry, both locally and worldwide.

Upcoming film NINE, based on the original Broadway production, won five Tony Awards including Best Musical. Nine tells the story of Guido Contini (Daniel Day-Lewis), a world famous film director as he confronts an epic mid-life crisis with both creative and personal problems. He must balance the many women of his life, including his wife (Marion Cotillard), his mistress (Penelope Cruz), his film star muse (Nicole Kidman), his confidant and costume designer (Judi Dench), an American fashion journalist (Kate Hudson), the whore from his youth (Fergie) and his mother (Sophia Loren).

Besides the A-list casting, the “NINE” musical worked with top other brand names for the production. Colleen Atwood, the Academy Award-winning costume designer, personalized a unique and different look for each of nine women in the musical. Chopard, Hollywood’s one of those leading celebrity jeweler, designed a new collection – Haute Joaillerie collection – including diamond rings, necklaces, bracelets and earrings for the movie. According to Caroline Gruosi-Scheufele, Artistic Director and Co-Chairman of Chopard, “Haute Joaillerie collection is tailor-made to reflect the style and personality of each character.”

Some of those charming diamond jewelry that Nicole Kidman sparkles in the movie is the 97.10 ctw bracelet with 320 ashoka diamonds and a pair of platinum earrings with 44 ascher and oval cut diamonds totaling 18.70 ctw. These jewelry items in the movie will definitely create a fascinating impact on jewelry lovers.

The Italian director Federico Fellini’s movie NINE with an all-star cast is expected to create a visual pleasure to its viewers.

Graff, who was born in East London in 1939, grew-up in a single room apartment with his mom. Graff, the kid of a Romanian immigrant mom and a father left to fight in World War II, didn’t do well in school. Hence, his mom took him to a jeweler to make him a jeweler’s apprentice at age 14. From toilet cleaning, rubbing floors to remodeling and repairing jewelry, he gained such a good experience in diamond jewelry. After the bankruptcy of the company, he established a small repair and artistic jewelry business of his own with an older craftsman partner. At the age of 24, he decided to go to Far East to buy and sell diamonds. At this time period, he got very good connections including one of those princes of Brunei. When he came back to London, he went into jewelry retail business and his royal friends came to London to buy his jewelry.

Today, Graff is #462 at Forbes World’s Billionaires 2009 List and runs a polished diamond trading company in Antwerp, a real estate company in Luxembourg and a majority stake in a South African diamond wholesaler besides of his jewelry company, Graff Diamonds International.

Jewelry shoppers are sticking to the classics, since the classic pieces are timeless and be in style forever. That’s why classic solitaire engagement rings and diamond stud earrings are very popular and sold briskly. Moreover, De Beers’ Everlon Diamond Knot Collection, a diamond jewelry design intended to drive sales, is very hot and stirring up jewelry lovers interest in these sparkling pieces.

On the other hand, the increase on gold prices has a very bad impact on gold jewelry sales. Most customers choose to stay away from gold pieces and go for silver jewelry. The number of consumers selling gold or old jewelry for cash extended farther into this holiday season than it has in previous years. People are selling because they need money to buy gifts or pay their bills.

According to the results of the research, it seems like this year holiday sales has a slow start but there is a greater differentiation in terms of price-point sales. The middle range seems to have dropped significantly. Besides the sales of inexpensive pieces, some higher pieces are sold. While a customer is looking for a $250 diamond stud earrings, the other is spending $42,000 on diamond and pearl necklace.

Even the sales are still flat, the traffic to the stores and online jewelry stores increased. Jewelery stores are having a lot of traffic but not a lot of buyers so far.

Israel's Diamond Exchange

Israel’s diamond industry, leader in diamonds and security, is based at the Israel Diamond Exchange (IDE) in Ramat Gan. The Israeli model that many countries seek to adapt when setting up their own diamond trade centers, will be built in New York’s Diamond District and expected to be completed by 2011.

Avi Paz, the President of the IDE, states: “From India, from Turkey, and from other countries, people have come to learn from us how to organize secure compounds for diamond dealers. We teach them how to provide a commercial infrastructure for the diamond dealer from a security perspective and supporting services for the diamond dealers.”

The new building, which will give diamond retailers a safe working environment for trade, will be called as The International Gem Tower according to the executives from Extell, the building firm.

The Gem Tower will replace the hundreds of old and rundown buildings in the Diamond District on 47th Street between 5th and 6th Avenues in Manhattan.

In the Israeli model, four buildings are connected using a system of bridges including a restaurant, the synagogue, a doctor and a barber. In New York, that particular model will be combined into one 34-story building. The estimated cost of the building is $750 million.

According to Assaf Levin,the spokesperson for the IDE: “So basically the unique thing is: it is like a big city totally disconnected from anything else. When you walk into the Israeli exchange you have everything. There is an exchange floor for polished and rough diamonds, there are banks working with the diamond industry, tax offices: Everything a diamond dealer needs. There is no need to walk out for even a restaurant, the synagogue, a doctor or a barber.”