Bochic Jewelry and Sandra Bullock’s Partnership for Haiti Relief

sandra-bullock-240ls020510Celebrity jeweler Bochic has launched a charitable initiative in conjunction with the 2010 awards season. Any of the brand’s pieces worn by a star on one of the famed red carpets will be auctioned off this spring. All the money collected from the auction will go to Charity: Water to support clean drinking solutions in Haiti.

Sandra Bullock is the first who took an action immediately right after she heard this plan and donated an Alexander McQueen dress and a diamond-adorned Bochic bracelet. She had dazzled the viewers with her amazing look at the 2010 SAG Awards. Now the $5,250 black Bakelite dazzler- 18kt white gold and diamond accented bangle, will go to the highest bidder in April.

According to David Joseph, Bochic founder, “We love Sandra, we have worked with her in the past. She is a very caring individual and we are beyond thrilled to have her support in this charitable initiative.”

Sandra Bullock’s breakthrough role in 1994 action film Speed was followed by the hit comedy Miss Congeniality, and Speed 2. In 2009, she surprised everybody with two films: The Blind Side and romantic comedy The Proposal (the latter took $300 million worldwide). She is the sixth highest paid actress in Hollywood, with earnings of $15 million last year. This year she walked the Oscar’s red carpet a Best Leading Actress nominee.


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