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About Us

The Company

25karats.com was launched by a team of experts with many years of experience in both jewelry industry and e-commerce with a simple goal of providing the best online jewelry shopping experience for their customers.

Unlike other jewelry sites, 25karats.com is not an extension of a standard retail store but an exclusively Internet-based company. By controlling our sourcing, manufacturing, and product distribution, we can bring fine jewelry to the public at exceptional prices while raising the quality bar on the competition.

25karats.com has offices at the heart of New York Diamond District, which allows us immediate access to some of the best resources in the jewelry industry, both locally and worldwide.

Our Mission Statement

25karats.com's mission is to provide extraordinary value, exceptional quality, and unmatched service with the widest diamond jewelry selection available, as secure as possible, to its customers.

Best Possible Value

25karats.com offers you the finest certified loose diamonds and jewelry at an exceptional value. We develop and use the latest technologies in software systems and in supply chain management in order to drastically reduce our overhead cost, thus allowing us to pass along this savings to our customers. Here's how we do it:

• Unlike retail or other online stores, 25karats.com has direct online access (b2b), to the largest jewelry manufacturers in the USA. Essentially, this allows 25karats.com the ability to offer it's products at or below factory direct prices.
• 25karats.com further reduces it operation costs by keeping "zero inventory". Most of our models are built to order and they get delivered as quickly as possible within 5 days. Our sophisticated e-commerce platform enables us to track each order form wax to polish and ensures that they get delivered on time.
• We offer free shipping on all orders.

The Highest Quality

We take great pride in the quality and workmanship of all our products.
We impose strict quality control guidelines with all of our manufacturers and diamond suppliers. All of our items are subject to the following quality control checks:

1. Each piece of jewelry casting is examined for cracks, porosity or other defects.
2. All hand picked diamonds are double checked for exactness of size, clarity and shape.
3. Each finished piece of jewelry passes quality checks before and after polish.
4. Final examination is performed by a 25karats.com expert jeweler before the item is shipped.

We use only the finest diamonds in our jewelry and all of our items are manufactured with a minimum of G/H color and VS clarity.

We are so confident about the quality of our products that we offer 30-day money back guarantee, thus allowing our customers the peace of mind to make the correct choice.

Fanatical Customer Service

Our customer's satisfaction is 25karats.com's number one priority!

We recognize that the customer service is a critical point of differentiation and strategic advantage between us and our competitors. Thus, we will go above and beyond to win our customer's loyalty and their commitment as repeat customers.
Our customer service representatives are accessible by online chat, email and telephone.

We appreciate the chance to serve you and to provide you a most satisfying shopping experience. We look forward to your business now, and again in the future.

We invite you to call us at 800-201-3404 with any of your concerns.