{"id":929,"date":"2011-05-16T19:38:45","date_gmt":"2011-05-17T00:38:45","guid":{"rendered":"http:\/\/www.25karats.com\/articles\/?p=929"},"modified":"2011-05-16T19:38:45","modified_gmt":"2011-05-17T00:38:45","slug":"myths-and-mysteries-of-the-diamond-engagement-ring","status":"publish","type":"post","link":"https:\/\/www.25karats.com\/articles\/myths-and-mysteries-of-the-diamond-engagement-ring\/","title":{"rendered":"Myths and Mysteries of the Diamond Engagement Ring"},"content":{"rendered":"

If you\u2019re considering buying a diamond engagement ring<\/a> and proposing to your sweetheart, then congratulations are in order! Nothing beats the feeling of slipping a gorgeous diamond engagement ring on the finger of your sweetheart \u2013 and when she says yes to your proposal, you\u2019ll feel completely over the moon.<\/p>\n

Before you hunt down that perfect diamond engagement ring, why not learn a little more about how this tradition came about \u2013 and how accepted engagement ring \u201cfacts\u201d are actually cleverly disguised marketing tricks:<\/p>\n

An Engagement Ring Should Cost Three Months\u2019 Salary. <\/strong>It seems like everywhere you turn, people are quick to recommend spending at least three months\u2019 salary on your sweetheart\u2019s diamond engagement ring. But this accepted \u201cfact\u201d didn\u2019t come into existence until the 1920s \u2013 and it\u2019s all thanks to a clever advertising campaign by De Beers, the geniuses behind the \u201cDiamonds are Forever\u201d slogan.<\/p>\n

During the opulent 1920s, people had more disposable income than ever before \u2013 and they were eager to spend it. De Beers sough to capitalize on this new luxury market by developing a campaign that instructed young men as to how much they should spend on a diamond engagement ring. They recommend a minimum cost of at least three months\u2019 salary \u2013 and the ad campaign took off like wildfire. The rest, as they say, is history!<\/p>\n

Carat is the Most Important C.<\/strong> Every man knows that a good diamond ranks high on all of the four Cs \u2013 cut, color, clarity and carat \u2013 but most men tend to focus on carats as the most important C of them all. While carats certainly influence the market value of the diamond, this doesn\u2019t necessarily mean that you\u2019ll get a brilliant, sparkling diamond. If you want to take your sweetheart\u2019s breath away with a diamond that shines as much as her, find a good balance between the four Cs, with slightly more of an emphasis on cut and clarity. A clear diamond will have less blemishes and inclusions, while the right cut can make even the smallest diamond look larger than life.<\/p>\n

You Have To Go It Alone.<\/strong> Planning a proposal and selecting the perfect diamond engagement ring might seem like a solo mission worthy of James Bond. But don\u2019t underestimate all of the great support that\u2019s out there for you. When selecting the diamond engagement ring, make sure you enlist the help of your favorite diamond jeweler. They\u2019ll be happy to walk you through the process and help you select the best ring to suit your future bride\u2019s tastes.<\/p>\n

When it comes to the proposal, don\u2019t be afraid to get some help from her close friends. When you\u2019re down on one knee and offering her the diamond ring of her dreams, you\u2019ll be glad that you got so much help from the engagement experts!<\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re considering buying a diamond engagement ring and proposing to your sweetheart, then congratulations are in order! Nothing beats the feeling of slipping a gorgeous diamond engagement ring on the finger of your sweetheart \u2013 and when she says yes to your proposal, you\u2019ll feel completely over the moon. Before you hunt down that […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[8],"tags":[172,259,519],"class_list":["post-929","post","type-post","status-publish","format-standard","hentry","category-engagement-rings","tag-diamond-engagement-rings","tag-four-4cs","tag-three-months-salary"],"acf":[],"yoast_head":"\nMyths and Mysteries of the Diamond Engagement Ring - 25Karats Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.25karats.com\/articles\/myths-and-mysteries-of-the-diamond-engagement-ring\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Myths and Mysteries of the Diamond Engagement Ring - 25Karats Blog\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re considering buying a diamond engagement ring and proposing to your sweetheart, then congratulations are in order! 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