If there’s anything that the Great Recession has taught us, it’s that we should take the time to choose our investments wisely. And as unstable world markets continue to fluctuate, one investment has proven itself to be dependable and extremely profitable: diamonds.
But if you think that you have to be a millionaire to invest in diamonds, then think again: there are high-quality and unique diamonds out there for any budget. And as the years pass on, your diamond will only become more valuable! However, if you want to ensure that your diamonds remain a lucrative long-term investment, follow these top tips to preserve the value of each beautiful diamond:
Go Beyond The Four Cs. You know that when it comes to buying perfect diamond rings on an individual basis, you’ll use the four Cs to measure its value: cut, color, clarity and carat. However, when shopping for diamonds as an investment, you’ll need to look beyond these four Cs and instead judge the diamond’s value by its potential for long-term growth. To do this, you’ll need to take the following four factors into consideration: 
-Trendiness;
-Size;
-Marketplace;
-Wearability
The logic is this: the more trendy a diamond is, the less likely that it will grow in value over the decades – whereas more classic styles are timeless. However, one factor that can make up for trendiness is the diamond’s carat – after all, the more carats, the more your diamond will appreciate over time. Size and wearability are also important factors (bigger is better!), and the marketplace also affects the value of your diamond.
Don’t forget that the metal of the band will affect the value of your diamond jewelry. Choose precious metals like platinum and gold, which have retained a timeless value within the diamond jewelry marketplace. Speaking of which, let’s explore where you should buy your diamond jewelry investments.
Buy From The Manufacturer. Get more bang for your buck by purchasing your diamond jewelry directly from the manufacturer. It’s no secret that jewelry sellers can significantly inflate the price of diamond jewelry – and when you’re looking to purchase diamonds as investments, price inflation can often prevent your investment from making a profit. However, manufacturers have the ability to sell the same quality diamond at a lower price, and will often throw in free appraisal for your troubles.
Appraisal Is A Must. If you really want to see your diamond investment pay off, then ensure that you get certified diamond appraisal for both loose diamonds and diamond jewelry. No matter how large and impressive your diamond stone might be, a potential buyer won’t offer you the best price for your investment without evidence of an expert appraisal.
Before buying from a manufacturer, ask if they’ll throw in a free appraisal by a GIA gemologist, which is one of the most trusted appraisal experts in the world. This guarantees that the value of your precious diamond investment will be protected now and in the years to come!
Diamond jewelry is always at the top of the list for best gifts – and if you really want to impress that special someone, why not make a gift of your diamond investment? It’s a gift that truly shows you care, especially during this current economic climate.
And of course, don’t forget to take your diamond investment out for a spin on those special occasions. After all, diamonds are meant to show off your impeccable taste and status – so don’t let your diamond investment sit around gathering dust!
