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Why Shop With Us?
Because we are passionate about what we do!

Driven by a true love for exquisite jewelry, our team at is committed to offering you high-caliber pieces at competitive prices. We take immense pride in our curated selection, ensuring each piece meets our exacting standards of quality and beauty.

We're dedicated to making your jewelry shopping journey not just satisfactory, but exceptional. Choose to shop with us, and experience the finest in jewelry retail.

Discover the 25karats Difference:
Your Trusted Jewelry Source

Manufactured in the USA

All of our Engagement Rings, Anniversary Rings and Wedding Bands are proudly manufactured here in NY, USA. We never outsource our manufacturing and we never compromise quality.

Conflict-Free Diamonds

All of our diamonds are acquired from vendors that strictly comply with Kimberly Process. We ensure all the diamonds used in our jewelry are conflict-free and obtained from sources that help make a difference in the lives of local mining communities in war-torn countries.

Factory Direct Jewelry

We manufacture our own jewelry by working with the best casting houses, diamond setters and model makers in the NY diamond district. Our production team leverages the world renown jewelry craftsmanship in the diamond district to bring you the highest quality jewelry.

Eco-Friendly Jewelry

We use 100% recycled precious metals in our jewelry. is proud to be an environmentally conscious jewelry manufacturer who cares.

Safe & Secure Shopping

We use the latest technology in online transaction security. Our IT experts check and monitor the safety of every transaction so you can have peace of mind with your purchase.

Wide Selection

We offer industry’s widest bridal jewelry collection. From engagement rings to wedding bands and anniversary rings, there is a right choice for any jewelry need in our extensive line.

Complete Product Information

We are the manufacturer, so we provide you with all the details about a product such as gram weights, carat weights, diamonds used and measurements. We have the hands-on knowledge about our jewelry, and we are always ready to answer any additional questions you may have to make the right decision.

60 Day Money Back Guarantee

We offer 60-day no-questions-asked, hassle-free returns! If you have any problems with the product you receive we will make sure you will be satisfied with your purchase, and if you decide to return it for any reason you are covered with our Money Back Guarantee policy. Please check our return policy page here: 25karats return policy.

Custom Designs & New Models

From an idea to final precious jewelry piece, we can help you realize your dream! We use latest technology CAD imaging software to create exactly what you want, approved and confirmed by you at every step. Our jewelry experts work with you from concept to production phase to ensure your custom jewelry is entirely unique and flawless.

Customer Privacy

We value your privacy, and we guarantee that all the information you provide is safe and secure with us. Please check our privacy page for more details: 25karats privacy policy.

Best Possible Prices

Our competitive pricing policy is unbeatable! We offer the best prices in the market without compromising quality. From craftsmanship to metal weight, we take pride in providing highest value for the price to our customers.

Expert Advise

We are the jewelry experts. We are always here to help you with our experience, to answer your questions, and give you recommendations. We handle everything from design to manufacturing in-house. Our experience will ease your mind when making your decision and choosing the right jewelry for any occasion.

What Our Customers Are Saying