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Gold
Understanding Gold Quality and Types

Gold Characteristics

Gold is one of the most precious and versatile metals used in jewelry making, prized for its beauty, durability, and malleability.

Did You Know? Pure gold is extremely malleable - a single ounce can be stretched into a wire 50 miles long or hammered into a sheet just 0.0001mm thick!

Pure gold is actually very soft - too soft to be used in jewelry on its own, so it is usually combined with other metals, or alloys, to make it stronger and harder-wearing. Typical alloys include copper, zinc and nickel.

Key Properties

  • ✨ Never tarnishes
  • 🛠️ Highly malleable
  • ♾️ Infinitely recyclable
  • 🎨 Various color options

Gold Karat Guide

The karat (K) measurement indicates the proportion of pure gold in a piece of jewelry. The higher the karat number, the more pure gold content.

24K Gold
100% Pure Gold
  • Highest purity level
  • Rich yellow color
  • Too soft for most jewelry
  • Used mainly for investment
18K Gold
75% Pure Gold
  • Excellent quality
  • Strong & durable
  • Intense color
  • Ideal for fine jewelry
14K Gold
58.3% Pure Gold
  • Very durable
  • More affordable
  • Slightly muted color
  • Popular for everyday wear

Yellow Gold

Yellow gold is available in different tones, with the exact hue depending on the type and percentage of metal alloys used. Pure gold has a rich, lustrous yellow color. While 18K gold maintains an intense yellow tone, 14K gold may appear slightly muted due to the higher percentage of metal alloys.

Pro Tip: Yellow gold requires the least maintenance of all gold colors as it won't need replating and shows scratches less visibly.

White Gold

White gold is created by alloying yellow gold with white metals such as palladium or nickel. The natural color of white gold is actually a light grey, so it's typically coated with a very thin layer of rhodium to achieve its bright, lustrous finish.

Care Tip: White gold may need occasional replating to maintain its bright white color, especially for frequently worn pieces.

Explore Other Precious Metals