Platinum
The Ultimate Precious Metal
Platinum Characteristics
Platinum is one of the most prestigious and rare precious metals, prized for its purity, durability, and naturally white color.
The platinum used in jewelry is typically 95% pure platinum (known as Platinum 950) combined with just 5% of other metals. This exceptional purity, combined with platinum's natural strength, makes it the perfect choice for precious jewelry that will last a lifetime.
Key Properties
- 95% Pure
- Extremely Durable
- Naturally Heavy
- Naturally White
Durability & Weight
- Superior Hardness: Platinum is an exceptionally hard metal that will not wear down, ensuring jewelry maintains its shape for a lifetime.
- Premium Weight: Heavier than gold, platinum offers a luxurious, substantial feel without appearing bulky.
- Secure Settings: Its strength makes platinum ideal for securing precious stones, particularly in engagement rings.
Color & Maintenance
- Natural White: Platinum maintains its bright white color permanently, never fading or changing color.
- Unique Patina: Over time, platinum develops a sophisticated patina - a subtle sheen that many consider desirable.
- Easy Care: Can be professionally repolished to restore its original bright finish if desired.
Why Choose Platinum?
Purity
At 95% pure, platinum jewelry offers exceptional quality and value. Its purity means it's hypoallergenic and perfect for sensitive skin.
Durability
Platinum's natural strength makes it ideal for everyday wear, especially for engagement rings and wedding bands that are worn daily.
Prestige
As one of the rarest precious metals, platinum represents the ultimate in luxury and sophistication in fine jewelry.