Privacy Policy
This privacy policy describes how 25karats ("we," "our," or "us") collects, uses, and protects your personal information. This applies to information collected through our website www.25karats.com, our retail locations, and all related services.
By providing your personal information to us (whether in our stores, via our website, by phone, or otherwise), you consent to our use of this information as described in this policy. If you do not agree with these practices, please do not use our services.
At 25karats.com, we understand that your trust is our most important asset. We take the protection and proper use of your personal information very seriously and are committed to protecting your personal information in our possession.
Information We Collect
Personal Information
When you visit 25karats.com or place an order, we may request that you provide us with personally identifiable information such as:
- Contact information: Name, shipping/billing addresses, telephone number, email
- Payment details: Credit card number, expiration date, billing address
- Account information: Username, password, purchase history
- Demographic information: Birth date, anniversary date, preferences
Automatically Collected Information
In some cases, we may collect information about you that is not personally identifiable:
- Device information: IP address, browser type, operating system
- Usage data: Pages visited, time spent, links clicked
- Location data: General location based on IP address
- Cookies: Small data files stored on your device to enhance your browsing experience
About Cookies
When you view 25karats.com, we may store information on your computer in the form of a "cookie." These cookies help us remember your preferences and enable website functionality like shopping carts. You can manage cookie settings in your browser preferences.
How We Use Your Information
We use your personal information to:
- Process and fulfill your orders
- Verify your identity for payment authorization
- Provide order status updates and shipping information
- Offer customer service and support
- Send you relevant marketing communications (if you've opted in)
- Improve our website and services
- Prevent fraud and enhance security
- Comply with legal obligations
Information Sharing
25karats.com will not give or sell your personally identifiable information to any outside organization for their own use without your consent. We may share your information with:
- Payment processors: To complete your transactions
- Shipping partners: To deliver your purchases
- Service providers: Who help us operate our business
These third parties act as links in the order fulfillment chain and do not store, use, or retain any of the information we give them beyond what's necessary to provide their services. Examples include credit card companies, authorization services, and banks.
In some cases, we may share aggregated demographic information with our partners, customers, and advertisers. This aggregate information is not linked to any personal information that can identify any individual person.
Our Commitment to Data Security
We have put in place physical and electronic procedures to keep the information we collect online as safe and secure as possible:
- Any information transferred from your computer to us is encrypted using Secure Socket Layer (SSL) technology
- Once received, 25karats.com protects your information internally through further encryption and web security measures
- We routinely review our security policies and practices to ensure the safety of your information
Protection Against Fraudulent Charges
25karats.com is committed to protecting you against fraudulent charges. If your information is accessed by a third party following a transaction on this site and used to make fraudulent purchases, your bank may hold you liable for up to $50 of those purchases per the Fair Credit Billing Act. In that unlikely event, 25karats.com will pay for the entire amount of your liability (up to the $50 limit) provided the unauthorized use is through no fault of your own and is the result of purchases made on 25karats.com's secure server.
Your Privacy Rights
You have certain rights regarding your personal information:
Right to Know
You have the right to know what personal information we've collected about you, including categories of information, sources, and how we use it.
Right to Delete
You have the right to request deletion of personal information we've collected from you, subject to certain exceptions.
Right to Correct
You have the right to correct inaccurate personal information that we maintain about you.
Right to Opt-Out
You have the right to opt-out of targeted advertising and certain data sharing practices.
Contact Us About Privacy
If you have any questions or suggestions regarding our privacy policy, please contact us at:
Phone
Address
22 West 48th St. Suite 401
New York, NY 10036
Unsubscribe or Update Your Preferences
You can opt-out of receiving information or promotions from 25karats.com at any time:
- Select "unsubscribe" in any of our emails
- Email your request to service@25karats.com
- Call customer service at 1-800-201-3404
- If you're a registered customer, log into your account to update your preferences