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Goldsmith setting a stone at the 25karats workshop bench

Designed and made in-house

Custom Jewelry Design

Bring us a sketch, a photo, or just an idea. Our designers and goldsmiths will turn it into a piece that exists nowhere else.

Request a free quote
Free quote
within one business day
12–14 business days
from approval to finished piece
$250 deposit
starts your design

Jewelry that starts with your idea

Some pieces can't be found in a showcase. A ring you sketched on a napkin, a pendant built around a family stone, a band that matches one made decades ago. Our in-house designers and goldsmiths make those pieces every week.

All we need to get started is your idea, along with any drawings or photos you'd like the design based on.

How custom design works

The same ring as a hand-drawn sketch, a CAD model, and a finished diamond ring
One commission, three stages: hand sketch, CAD model, finished ring.
  1. Request a quote

    Tell us what you have in mind using the form on this page, and attach any sketches or photos. We'll reply with a free, no-obligation quote within one business day.

  2. Concept and sketch

    Our master model maker draws your piece by hand, and our designers advise on what will and won't work in metal and stone. You refine the sketch with us until it's exactly right.

  3. CAD renderings and wax model

    Once you approve the sketch, we build your design in CAD and email you renderings from every angle. We then grow a full-size wax model showing the exact detail and dimensions of your piece, and we're happy to mail it to you so you can hold the design in your hand before casting.

  4. Casting and finishing

    With your final approval, we cast the piece in the precious metal and size you chose, and our craftsmen hand-finish every detail in our workshop.

A $250 deposit starts your design. Most custom pieces are finished in 12–14 business days.

Request a free quote

Tell us about the piece you have in mind. We'll reply with a quote within one business day.

Sketches or photos (optional)
Up to three images. JPG, PNG, or GIF.

Optional. Helpful if we have a quick question about your design.

Free and no obligation. Prefer to talk? Call 800-201-3404.

Recent custom work

Pieces we've designed and made for our customers.

Custom design questions

Our standard production time ranges between 12 to 15 days, although this will largely depend on the complexity of the piece in question. This is why we ask our clients for an ideal deadline, which is how we develop our timetables. We stress that our clients anticipate our production dates when creating an ideal turnaround time.

What if I don't know the ring size? That’s not a problem. We can send you a ring sizer to try on before we start the job.

No, but we do need to make some clarifications. If your piece of jewelry is unique to you and has a very distinctive design, then we will not copy the elements that have made it your own. While we retain copyright ownership on all works we create, as a courtesy we don't exactly copy custom designs that we’ve made for a customer. If you are only making a version of one of our regular designs, then yes, we can still make it. If your design is generic - that is, not specific - we cannot allow that design to be removed from our repertoire.

For legal reasons, we do not copy other designer's work. But if you would like to have a design created in a similar motif or feeling as the designer piece, we can certainly create a new piece that meets your expectations. This is considered to be designer-inspired jewelry, which is one of our specialties.

No. We retain copyright ownership on everything we make.

We are more than happy to set your heirloom diamonds or gemstones in your custom design piece. However, it’s important to note that we are not responsible if the stone breaks during setting. To help prevent this, we subject stones to inspection for chips, nicks, and broken parts. This helps ensure that your stone is ready for the setting process. If you’re ready to take those old pieces in the bottom of your jewelry box and turn them into something new and exciting, we can do exactly that.

Custom designed jewelry can cost much less than you might expect. Our custom designs tend to be priced equivalent or cheaper than comparable mass-manufactured designs. Upon placing your order for your one-of-a-kind jewelry, a $250 deposit will be charged. This fee is not an extra cost, as it is already included in the quote we provide you.

Yes. To create a band that exactly matches your engagement ring, we must have access to the engagement ring. If you’d like, you can have your local jeweler take out the center stone before submitting your engagement ring to us.

We work with a wide variety of precious metals, including 14k white, yellow and rose gold, 18k white, yellow and rose gold, and platinum.

New models, custom designs and special orders are non-returnable. To meet your expectations, we start manufacturing your ring upon your CAD rendering image approval. We also send you the wax of your design before we cast it.

Talk it through with a consultant

Not sure what's possible, or what it might cost? Our jewelry consultants can walk you through settings, stones, and metals before you commit to anything.